Everybody fails

The road to success is through failure. At Sau/Cal, we believe that if you aren’t willing to fail, you aren’t dreaming big enough. We bring on the best and then we encourage our team to constantly strive beyond what they’ve done in the past. To do that, we’ve built a culture which embraces “blameless honesty” so that we can fix things quickly and really dive in deep and learn from what hasn’t gone as planned. As a result, every member of our team is willing to step up and take ownership of their failures; that lets us help each other to be better and learn from every setback. We’ve created a manual on “failing for success” — and I’d like to share it with you.

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• Olga Kuvshinova